Welcome to Florence, South Carolina, affectionately known as the Magic City. Strategically located halfway between New York and Miami, Florence offers a unique blend of global accessibility and Southern hospitality. As you prepare for your event, we're excited to welcome you and share insights to make your stay in our vibrant city truly memorable.

The Florence Center, situated right in the heart of the hospitality district, ensures convenience with numerous national brands and amenities at your fingertips. Just an 8-minute drive away, our award-winning downtown area showcases the true charm and spirit of Florence, offering a delightful mix of local shops, eateries, and cultural attractions that will enrich your visit.

As a premier venue, the Florence Center features a 28,482 sq. ft. arena, two large ballrooms, and several versatile meeting rooms, providing the perfect space for any event. Whether you're hosting a large conference, an intimate meeting, or a grand celebration, our facilities are designed to meet your needs and exceed your expectations.

Your experience is our priority, and we eagerly anticipate your arrival. Our team is dedicated to ensuring that your event is a resounding success, and that your time in Florence is filled with wonderful memories. Welcome to the Magic City, where every visit promises a touch of wonder and charm.